Hello!
As you may know, small businesses are the lifeblood of our economy, representing almost 99% of companies in the US and Canada and almost 50% of our economic activity. Despite their importance, they fail at an extraordinary rate, almost 70% of businesses that start this year will not exist 10 years from now. The underlying reasons aren't overly complicated, there's simply too much to do and too little time and resources at their disposal. This leads to compromises like poorly executed marketing, lack of understanding their finances, that distract from their core service and increase the risk to the business and its owner(s). We're going to solve this, and in doing so, materially impact the lives of these business owners as well as our economy as a whole.
There’s a lot to learn in these first weeks, but I wanted to take a minute to reach out before you get started. I'm excited for you to join the team, I hope you are too!
Ed